Impact of Artificial Intelligence in Space of Digital Marketing

Abstract

The journey of AI development has changed the face of technology and put humans into a new race. Along with excelling in technical fields, AI has proved its worth in finance and business. Initially, commercial roles, including marketing, were a very cornered topic when mixed with technology, but with the dynamic shift in technology-driven businesses, AI-business strategies are breaking limitations. This research paper explores the integration of AI in the world of digital marketing and its implementation for growth in digital marketing.